The Aaron Goldfarb Blog

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How to Have a Highly Successful Blog You Hate

Back in the day, every so often I'd get bored with my real (and unsuccessful) writing career and think:

It's time to create one of those high concept blogs that quickly goes viral, gets tons of ads and a book deal, makes me rich, and finally allows me to live the good life.

Here were two notable attempts.

Is Anyone at Cosmo Getting Laid?

December 2005-March 2006

Why I Started it: I'd always see Cosmopolitan magazines (and women's magazines of the ilk) sitting around my sister's place and think, "Jesus, do these people know anything about sex?"

How it Succeeded: A lot of people apparently liked to see these dumbass magazines and their dumbass advice getting ripped on and, very quickly, IAACGL was featured everywhere:  Gawker, Nerve, even MSNBC.  I was getting tens of thousands of readers per day, sometimes even hundreds of thousands.  I was arrogant (and stupid) though so I didn't realize that was pretty good.  I was also getting solicited for tons of dates.  Writing anonymously--I'm not so sure why I cared about my anonymity back then, I suppose I just thought it was what bloggers were "supposed to" do--I'd have assumed most people would think a lady or homosexual was the one penning a Cosmo snark blog, but, no, everyone knew it was a heterosexual man.  I went on a few of these dates, one with a woman who actually wrote the sex column for Cosmo, but nothing ever materialized.

Why I Hated it: Back then, in the early days of blogging, you had to know basic HTML to do anything online so every time I wanted to post something with any formatting or images, I had to have my coding-knowledgeable sister do it for me.  That got annoying.  Almost as annoying as scouring women's magazines every night for material.

How I Know I Was Onto Something: Even to this day, I still get comments on half-decade old posts and emails to the website.  And, I still think it's a pretty good idea for a snark site, an idea that no one is still doing successfully (unless I'm unaware, which I'd probably am because snarking on women's mags really does not interest me).

NYC Tourists

November 2008-March 2009

Why I Started it: Living and working in midtown New York, passing through Times Square and Rock Center every single day, I got so goddamn sick of bumbling crowds of tourists.  One such day, when I got home, I registered a blog on WordPress, and quickly wrote:  "Give me your tired, your poor, your disgustingly fat retarded sloths that get in my fucking way every time I try to negotiate midtown…"

How it Succeeded: It was featured in even more places than the Cosmo blog.  In all of the NYC local blogs but most notably, in a feature on Gothamist where they absolutely hammered me for being so mean-spirited and not respecting the New York "melting pot."  I may have been hammered, but any press is good press when you're ripping on tourists because countless fellow New Yorkers agreed with me and started emailing me and commenting on my blog.  I was amazingly so busy from all the press, I did nothing for several days but work on NYC Tourists.

Why I Hated it: Gothamist was actually...kinda right.  I started feeling bad about mocking these kindly, defenseless slobs from middle America.  And I really fucking hated now walking around at all times with my camera shutter ready to take absurd pictures.  I wanted to just live.  I also didn't want to do the work it took to keep producing content.  I still liked the idea of the blog, in theory, and it was certainly one I'd have liked to read every day, I just didn't want to be the one creating it.  I wanted the site to quickly grow into a site (or sites, one unrelated site sprung up in DC based on my tourist-hating inspiration) solely run by contributors, walking around taking their own pictures and uploading them with their own captions while I sat back cashing the checks.

How I Know I Was Onto Something: Within months of me folding up shop, other snarky photo websites such as People of Wal-Mart and Look at This Fucking Hipster sprung up, getting tons of readers and contributors, book deals and earnings.  I was clearly *that* close.

Now, I like my beer blog and certainly this personal blog a ton more than these previous attempts.  But, they also get a ton less readers, comments, and everything else.  Such is life I suppose.  Maybe this piece will get reblogged and retweeted and I'll soon hate this blog too.


The Macon Whoopee and an Information Obsession

I always told myself I wasn't goofing around.  But a part of me thought I was just kidding myself.

I always told myself I wasn't just ignoring real work in favor of mindlessness.  But I wasn't sure.

I always told myself there was a point to all this information gathering.  But was there?

I've always been obsessed with information.  Back when I was a kid there was no internet, so I had to serve my addiction by multi-tasking.  Reading books while watching TV while scanning newspapers and magazines while devouring movies.  The introduction of the internet was like switching to freebase.

You say, we are all obsessed with information.  Yes, we all are obsessed with the truly important things:  knowing how the U.S. economy is doing and what's happening in Libya and who is going to win the Eastern Conference and who Jennifer Aniston is currently fucking.  But, I've also always been obsessed with the minor minor curios of the world.

Who harbored John Wilkes Booth while he was on the lam?  Dr. Samuel Mudd.

Who witnessed the eruption of Vesuvius?  Pliny the Younger.

What's the name of the minor league hockey team in Macon, Georgia?  Why the Macon Whoopee of course.

I like knowing this stuff.  I like stuffing my brain.  I like reading random Wikipedia entries for fun.  I like being the guy that can dominate Trivial Pursuit, impress his friends when "Jeopardy!" comes on, and be a show-off at parties.  I like when someone shouts:  "Why do you know that?!"

I sometimes did wonder why I knew that.  Why I needed to know that.  Was I just a jack of all worthlessness?  My manager Craig pointed out otherwise.

We were in Atlantic City on the book tour at a great 24/7 bar called The Irish Pub.  There we met a great group of young Air Force airmen about to ship off to Pakistan.  We were drinking beers and shooting the shit, when I questioned a shy kid with a thick drawl as to his hometown.

"Ah, you've prolly never heard where I'm from."

"Try me."

"It's a small town in Georgia that ain't got nothing going on:  Macon."

"Macon?  Sure I've heard of Macon.  The Macon Whoopee still play there?"

You should have seen his eyes light up and the smile that appeared across his face.  He had an immediate connection with me.  After staring at the ground for our entire conversation he finally looked me in the eye.  I was now his friend.  We went and got some beers.  He was soon a book purchaser.  And Craig, and the other people around us, still had no fucking idea what the Macon Whoopee is.  Or was.

Later, on the car ride to our next tour stop, as I explained to Craig what had happened, how I had referenced an obscure sports team that only a local would know about (or should know about!), Craig explained to me who I was:

A guy who had been spending his entire life learning stuff in order to make the world smaller.  To have something to talk about.  To make instant connections.  To turn strangers into friends.  And, now we were learning, strangers into book buyers.  It was actually an incredibly useful skill I had been wasting my time acquiring.

And my life flashed before me.  All the people I'd ingratiated myself to through my information obsession.

How knowing strange baseball statistics had helped me get friends.

How knowing about education politics had helped me get a girlfriend.

How knowing oddball movies had led to Craig wanting to be my manager.

How knowing obscure Scotches had charmed my publisher.

And on and on and on.

So, perhaps I don't need to know about the Macon Whoopee, but I'm glad I do.

Follow me on Twitter and LIKE me on Facebook to hear more about my information obsession.

And read HOW TO FAIL to see everything I've ever learned in 32 years crammed into a novel.


How to Write Books That Piss Off Your Friends

If you write a novel, your friends will assume it's about them.  It doesn't matter if you call it fiction, it doesn't matter what genre it is, if you write a novel your friends will assume it's about them.

You've always lamented that you wish you had a more literary group of friends?  That you knew people that read more?  Well, guess what, now you have a group of friends secretly studying your book like it's the ancient Talmud and they're at a rabbinical college.

Every friend will find a character they're certain they are, countless characters they're certain other people are.  But, here's the thing:  most people ARE very similar.  There's not that many different way to be a thirtysomething white man in New York City.  Don't get me started with character names.

I went to college with a guy that was a laughably terrible screenwriter.*  He wrote horrendous sci-fi space operas.  But, I still admired the guy because he was an absolute genius at naming things.  Futuristic space weaponry, undiscovered galaxies, alien species--he could always come up with a name that made you go:  "Yeah, that sounds about right."  Me?  I'm shit with naming things, especially characters.

It's like, the second I introduce a new character while I'm writing, my mind goes blank and the only human names I can think of in the entire universe are those of my dozen closest friends.   Now these characters have no relation to J____ or T____ or E____ aside from the name.  Still, if I kept those names in the book, people would assume I'm flat out telegraphing who I'm writing about.

During early drafts, I use friends' names as placeholders but I sometimes forget to change them.  During the final edit of HOW TO FAIL, I tried to eliminate as many incidental friend names as possible but I still missed a few.  In fact, an ex-girlfriend I hadn't talked to in years emailed to congratulate me upon hearing about the book being released.  It was only then that I realized a less than desirable character in the book had her exact name.  I apologized, told her that it was a completely accidental coincidence, but I doubt she believed me.  She probably read the book thinking the whole time, "Am I like that?  I'm not like that!  Oh, fuck him!  Fuck him!"

And my other friends presumably have other characters they assume are "them."  But they aren't.  I swear.  The human experience is just so similar that if I've written a good book, you'll see yourself in a character.  Probably several.  In the character's highs and lows, successes and failures, behavior and experiences.  So, in a certain regard, it's a compliment.  If I'm writing about a doctor, I have to draw from all the doctors I've ever dealt with in my life.  And, if I'm writing about a dude that lives in New York City, I have to draw from all the dudes I've ever dealt with in New York City.  Which includes most of my friends.

Do sci-fi authors have the same issues?  I'd love to ask my old classmate but, despite his naming prowess, he never made it in the business.  Still, I'm guessing no matter the genre one writes, the author's friends are always pissed off that they were written about.  But, for the most part, they weren't.

In HOW TO FAIL, there is actually one character that is 100% based on someone.  Some guy I truly hate.  Still, I never wanted him to read the book, never thought he'd read the book.  He did though and...loved it.  Shook my hand the other day and everything, told me I should really be proud of it.  I guess he didn't recognize the character that was him.  And, why should he?  Except for neurotics, no one likes to think of themselves as anything less than great, so, a character that is far from great--like the character based on him--surely wouldn't even appear on this man's radar as being him.

He thinks he's great.  The character is not great.  So, obviously, how could it be him, he thinks.  Or, rather, doesn't think.  It doesn't even register.

The real secret, though, is that every character I write is based on someone I know.  Me.  Which kinda makes me hate myself.

Do any other authors have this problem?  Any funny stories to share?

*Oh great, now he's gonna wonder if I'm talking about him.


Do I Need Vampires Making Out? How to Write a Bestselling Book

Is your book selling like shit?

Probably because it's well-written.  Or long.  Or, you're not a celebrity.  But that doesn't mean you can't make your next book a bestseller!

If you're writing non-fiction it's easy.  Just pretend you hung out with God once and he's for realz, or that you have some quick weight-loss plan, or you know a way to make me a happier person (Step One: Read your book)*.  Today, however, we're talking about fiction.  Not real-life stuff.  Like the time you hung out with God.

When someone tells me their life is "stranger than fiction," I'm not impressed. Most fiction isn't that strange. (And, most people's lives are pretty goddamn boring.) Most fiction is just generic. Which is what genre fiction is:  generic fiction. You want to have a bestseller, pick a well-worn genre--horror, detective, legal thriller--and write the most bland story ever.  You might think combining several genres will make the blandest book possible, but you'd be wrong.  Two wrongs don't make a right but two blands do make something fairly inventive.  Too inventive to sell.

Just like in the movies, sequalizations are also king.  Especially, when you can add a parenthetical to the title:

BOO COCKY! (A John Glass Thriller)

By book five in your newly-created bestselling series you won't even need to write them yourself any more.

H8 CRIME (The Fifth Book of the John Glass Thrillers)

An Aaron Goldfarb book

written by Sam Stank

That's Clancy's genius.  And, why he gets to spend most of his day wearing hats with patches on them while flying helicopters instead of writing.

Novels about how tough it is to be a girl are swell too.  You know, with all the having to wear the right shoes and stay skinny and shop til you drop and find Mr. Right and actually be good in bed.  These books especially sell well when they have a hot pink cover.  On the other hand, there's never once been a best-selling book about how tough it is to be a guy.  Unless you count "Decision Points."  Remember, men don't read books so don't write for them.

When all else fails, have vampires making out.  Young, toned, nubile vampires.  They should be straight, though the men can be effete (and capable of being played by a homosexual actor in the movie adaptation) and the women can occasionally "experiment" in an erotic fashion.  They should never go beyond first base though.  Any way, vampires surely give terrible head and talk about vagina dentata!

You may say, by the time my book is out, vampires will already be a tired genre.  Then what else?  Wolfmen making out?  Maybe in the 70s, but not in today's wax-centric culture.  Zombies?!  They don't even have brains--and making out without brains is no different than a loathsome frat mixer.  Ghosts?  Too non-tangible.  Mermaids and mermen?!?  Naw, too scaly.

Any how, it doesn't really matter if vampires are a tired genre by the time your book is done.  In fact, it's even better.  As I said, bland genre stories always sell, so, when all else fails:

Vampires making out.

*Conversely, I'd be a happier person if you read my book:


Why Did You Write a Book?

I was talking to a "famous, rich, important person"* the other day and he asked me a very simple question:

"Why did you write a book?"

What did he mean?  I'd been interviewed a zillion times in the past few months, asked a ton of the same questions, most of them boring, a few of them interesting, but I'd never been asked the most obvious one:

Why did you write a book?

I was so flummoxed I asked him to expound:

"It's a lot of fucking work writing a book, isn't it? Why do you do it? Not for the money, right? Bigger speaking fees afterwards?"  Why, Aaron?!

Sometimes we get so caught up in our art we never think why we're doing it.

I mean, the guy who writes the spec scripts for potential Nic Cage movies is surely writing them to become rich.

The dude who writes love sonnets is probably writing them to get laid.

The girl who writes in her diary every night is most likely just being therapeutic.

But, why did I write a book?  Why did I write "How to Fail"?  Hmmmm...

I answered back:

"Yes, it's honestly one of the hardest fucking things I've ever done.  And, I'm not sure it would have ever gotten done if my reasons weren't pure.  I wrote the book because of only one reason:  I had something to say.  Simple as that."

But "famous, rich, important person" wasn't going to let me get away with such bullshit.  So he called me on that:

"If 'I had something to say' was the main reason, why not just blog?  Why go to the trouble of a published paper book?"

Damn, he's good.  Probably why he's famous, rich, and important.

Now I really had to delve deep, really look within myself.  Why did I write the book?

I suppose "I had something to say" that needed 400 pages to say it.  Honestly, if I hadn't found a publisher quickly, I wouldn't have languished for years looking for one, I'd have just released "How to Fail" on my blog, chapter by chapter or something.  This is what I've been telling other friends to do who have had an unpublished manuscript sitting in a desk drawer for years.  Luckily, or unluckily, I found a publisher and kinda fell for some aspects of publishing I would have never guessed I'd fall for.  Covers and page design and book store signings.  I'm a devout Kindle reader, but I liked having a book I could hold and look at.  And, without paper books, I could have never done the 30 Bars in 30 Days book tour which I feel was integral to getting a "nobody" like me some buzz. 

So, I enjoyed it, yes, but in many ways it is more trouble than it's worth.  If my future publisher(s) don't make the process less trouble, then I'll gladly just release all my future books self-published on Kindle, which is easily done.  I'm still trying to figure out the best way to spread my ideas, like we all are.

Or...maybe I'm just bullshitting myself and I thought the book would make me rich.

So, if you wrote a book, why'd you write it?  If you're planning to write a book...WHY?

*anonymous name dropping?